Packaging Design

Licensed Packaging Designer / Graphic Designer
H.E.R Accessories – New York, NY
Creating engaging, brand-right packaging for licensed fashion accessories across major U.S. retailers including Target, Walmart, Claire’s, and Five Below. I translate licensing guidelines into eye-catching packaging concepts that highlight product value while ensuring strict compliance with licensors such as Disney, Nickelodeon, Barbie, Pixar, NBCUniversal. From dielines and artwork development to production-ready files, I collaborate closely with licensors, retailers, and factories to deliver packaging that enhances shelf appeal, communicates brand storytelling, and drives customer purchase decisions.