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Designed over 6 collections of dresses where I was in charge of all the main departments like trend study, research, designing, sampling, fabric sourcing, looking after the production and management of the brand in general. 

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Created trend-driven prints, graphics, and accessories for top U.S. retailers like Target, Walmart, Claire's, JCPenney. Lead collections from concept to production, ensuring licensor compliance, and partnering with global teams to deliver high-quality products.

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Designed and created a collection of 5 ensembles inspired by Mumbai Locals, for NIFT graduation project in 2019.

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Designed 2 collections of 100% organic garments and also created sustainable packaging for the brand, focusing on all the aspects of the supply chain. 

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This project extends ALO’s studio-to-street philosophy into a curated line of accessories that blend function, style, and mindfulness. 

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This project explores the way the relationship between a fashion brand and the role of "product" shapes the development of the commercial aesthetics. We had to study the brand and come up with a new branding strategy along with an advertisement in order to generate long-term growth for the brand.

This project explores the relationships between marketing, brand perception, communication, and brand value as a system in the fashion industry. I designed a new social media strategy which communicated the core values and codes of a fashion brand.

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