This project explores the way the relationship between a fashion brand and the role of "product" shapes the development of the commercial aesthetics. We had to study the brand and come up with a new branding strategy along with an advertisement in order to generate long-term growth for the brand.
This project explores the relationships between marketing, brand perception, communication, and brand value as a system in the fashion industry. I designed a new social media strategy which communicated the core values and codes of a fashion brand.
Designed over 6 collections of dresses where I was in charge of all the main departments like trend study, research, designing, sampling, fabric sourcing, looking after the production and management of the brand in general.
