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COMMUNICATIONS
& SOCIAL MEDIA

This project explores the relationships between marketing, brand perception, communication, and brand value as a system in the fashion industry. I had to address address contemporary issues related to communicating the core values and codes of a brand that I selected - GANNI

social media/communication/strategy/graphic design/2022

Brand Study

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Strategy & Process

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  • Instagram
  • XiaohongshuLOGO
  • YouTube

SOCIAL MEDIA STRATEGY & POST IDEAS

Timeline - 3 weeks

  • Week 1 - Create buzz and curiosity among the audience.

  • Week 2 - Influencer collaboration posts

  • Week 3 - Follow up posts

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Click on the images below to see some posts and video concepts created

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